Our logos are the most visible face of our projects and, for this reason, are the main communication tool in our philosophy. The constructions and design of our logos are based on three main basic principles: clarity, simplicity, and adaptability.
The main applications of our logos are for web and digital media uses, so their responsive adaptation is essential.
If possible, the main application should always be used. The logo must always be in its official color: #1273EB
Our logos are focused to use on the web, and they have a responsive version in which the isotype applications take over the logo's role. The colors must be the corporative colors, in this case: #1273EB
In all of the uses of the logo, independent of size of use, the minimum around the logo must be respected. This size corresponds with that of the isotype in each case.
Minimum web and print sizes
It's important that the logo is easy to read and that none of the elements are distorted in the process. In order to do this, there are minimum sizes that must not be exceeded. In this case, we have the following:
Minimum print size 0,5 cm x 0,5 cm
Incorrect logo uses
In order to maintain the integrity of our logo, it's important that it is always used with the official applications and is not modified randomly on them.
Any use that is not included in the guide will not be accepted. These are some examples of what we could consider misuse.