Colores

A range shared throughout Freepik

In "Freepik design system", color is a great vehicle that helps us to give cohesion to our different brands and projects that make up Freepik Company.

Also, color is a powerful tool when establishing hierarchy with information and improving the user's experience and our project's interface. We have created a wide range characterized by our logo's colors, as well as those derived from them. As well as this, we've created a range of neutral cold greys that take on the role of conducing element between the different, more saturated tones.

Each one of the main colors and their derived ranges are associated to a project: dark blue is Freepik Company, blue is Freepik, purple is Piktab, green is Flaticon, and red is Tutpad. The range of orange yellows is associated to the Premium service and is common throughout all of the projects.

Main colors

Freepik Company Blue

  • HEX #0E2A47
  • RGB 14, 42, 71
  • CMYK 80, 41, 0, 72
  • PANTONE 2965 C

Freepik Blue

  • HEX #1273EB
  • RGB 18, 115, 235
  • CMYK 92, 51, 0, 8
  • PANTONE 285 C

Piktab Purple

  • HEX #4949E7
  • RGB 73, 73, 231
  • CMYK 68, 68, 0, 9
  • PANTONE 2726 C

Flaticon Green

  • HEX #69E781
  • RGB 105, 231, 129
  • CMYK 55, 0, 44, 9
  • PANTONE 7479 C

Tutpad Red

  • HEX #FB5252
  • RGB 251, 82, 82
  • CMYK 0, 67, 67, 2
  • PANTONE 178 C

Premium Yellow

  • HEX #FFB229
  • RGB 255, 178, 41
  • CMYK 0, 30, 84, 0
  • PANTONE 1235 C
Full ranges
Color name
HEX RGB CMYK
Gray shade 9
#1D262D 29, 38, 45 36, 16, 0, 82
Gray shade 8
#374957 55, 73, 87 37, 16, 0, 66
Gray shade 7
#5F7D95 95, 125, 149 36, 16, 0, 42
Gray shade 6
#869FB2 134, 159, 178 25, 11, 0, 30
Gray shade 5
#A5B7C6 165, 183, 198 17, 8, 0, 22
Gray shade 4
#BAC8D3 186, 200, 211 12, 5, 0, 17
Gray shade 3
#CFD9E0 207, 217, 224 8, 3, 0, 12
Gray shade 2
#E3E9ED 227, 233, 237 4, 2, 0, 7
Gray shade 1
#F8FAFB 248, 250, 251 1, 0, 0, 2
Color name
HEX RGB CMYK
Dark blue shade 6
#08192B 8, 25, 43 81, 42, 0, 83
Dark blue shade 5
#0B2239 11, 34, 57 81, 40, 0, 78
Freepik company Blue
#0E2A47 14, 42, 71 80, 41, 0, 72
Dark blue shade 4
#113255 17, 50, 85 80, 41, 0, 67
Dark blue shade 3
#143B63 20, 59, 99 80, 40, 0, 61
Dark blue shade 2
#164372 22, 67, 114 81, 41, 0, 55
Dark blue shade 1
#194C80 25, 76, 128 80, 41, 0, 50
Color name
HEX RGB CMYK
Purple shade 7
#202095 32, 32, 149 79, 79, 0, 42
Purple shade 6
#2D2DB0 45, 45, 176 74, 74, 0, 31
Purple shade 5
#3636CC 54, 54, 204 74, 74, 0, 20
Piktab purple
#4949E7 73, 73, 231 68, 68, 0, 9
Purple shade 4
#5F5FF6 95, 95, 246 61, 61, 0, 4
Purple shade 3
#8080F1 128, 128, 241 47, 47, 0, 5
Purple shade 2
#B3B3FC 179, 179, 252 29, 29, 0, 1
Purple shade 1
#D7D7FF 215, 215, 255 16, 16, 0, 0
Color name
HEX RGB CMYK
Blue shade 7
#04458F 4, 69, 143 97, 52, 0, 44
Blue shade 6
#0353A7 3, 83, 167 98, 50, 0, 35
Blue shade 5
#0161CD 1, 97, 205 100, 53, 0, 20
Freepik Blue
#1273EB 18, 115, 235 92, 51, 0, 8
Blue shade 4
#2C8CF4 44, 140, 244 82, 43, 0, 4
Blue shade 3
#5EB2FC 94, 178, 252 63, 29, 0, 1
Blue shade 2
#92CDFA 146, 205, 250 42, 18, 0, 2
Blue shade 1
#C7EBFF 199, 235, 255 22, 8, 0, 0
Color name
HEX RGB CMYK
Flaticon shade 7
#00AF80 0, 175, 128 100, 0, 27, 31
Flaticon shade 6
#2BC48A 43, 196, 138 78, 0, 30, 23
Flaticon shade 5
#4AD295 74, 210, 149 65, 0, 29, 18
Flaticon Green
#69E781 105, 231, 129 55, 0, 44, 9
Flaticon shade 4
#8DF690 141, 246, 144 43, 0, 41, 4
Flaticon shade 3
#ABFFAD 171, 255, 173 33, 0, 32, 0
Flaticon shade 2
#C7FFC7 199, 255, 199 22, 0, 22, 0
Flaticon shade 1
#E2FFE2 226, 255, 226 11, 0, 11, 0
Color name
HEX RGB CMYK
Yellow shade 7
#EB7D16 235, 125, 22 0, 47, 91, 8
Yellow shade 6
#F69110 246, 145, 16 0, 41, 93, 4
Yellow shade 5
#FCA120 252, 161, 32 0, 36, 87, 1
Premium Yellow
#FFB229 255, 178, 41 0, 30, 84, 0
Yellow shade 4
#FCBD24 252, 189, 36 0, 25, 86, 1
Yellow shade 3
#FCD250 252, 210, 80 0, 17, 68, 1
Yellow shade 2
#FCDB7E 252, 219, 126 0, 13, 50, 1
Yellow shade 1
#FFEEB6 255, 238, 182 0, 7, 29, 0
Color name
HEX RGB CMYK
Red shade 7
#C12020 193, 32, 32 0, 83, 83, 24
Red shade 6
#D53232 213, 50, 50 0, 77, 77, 16
Red shade 5
#EC3A3B 236, 58, 59 0, 75, 75, 7
Tutpad red
#FB5252 251, 82, 82 0, 67, 67, 2
Red shade 4
#FF8578 255, 133, 120 0, 48, 53, 0
Red shade 3
#FFA68F 255, 166, 143 0, 35, 44, 0
Red shade 2
#FFC8AF 255, 200, 175 0, 22, 31, 0
Red shade 1
#FFDECC 255, 222, 204 0, 13, 20, 0